The Mission of the ADD Coaching Group ADD Coaching Group is a knowledge-based and value-driven strategic coaching and growth organization dedicated to the mission of serving individuals, families, businesses, entrepreneurs, and executives. Our Mission is to assist them to identify and leverage their unique talents and strengths in order to realize their vision while living with ADD. ADD Coaching Group works to unravel the frustrations usually associated with organizational issues, ambivalence about school or work, attention and hyperactivity both physical and cognitive. Benefit with ADD is committed to managing these "invisible challenges" which affect life and business decisions to achieve harmony through education, acceptance and compassion.